Re-selling carbon credits: What do I have to know?

Everything you have to know before reselling credits and introducing a new source of revenue for your company. Different ways to do it with ClimateTrade.

Re-selling credits

Reselling carbon credits can be a valuable strategy for any company to introduce a new revenue stream, facilitate climate impact to their customers, and add value to their core services. By acquiring carbon credits from various projects and reselling them to clients, every company can help businesses and individuals offset their carbon emissions and contribute to climate change mitigation efforts.

When reselling carbon credits, it’s crucial to define how they will be offered. You  can choose to offer credits as a standalone product, allowing customers to purchase them directly, or as part of a product characteristic, bundling them with other services or products. Additionally, the company needs to determine how customer relationships and payments will be managed, whether taking payments and managing the relationship directly or letting ClimateTrade do so. Finally, the decision of whether to fragment credits and sell them at the kilogram level or maintain the ton level will impact capabilities, accessibility, and overall strategy.

Standalone or as a product characteristic

When offering carbon credits, a company has the option to present them as either a standalone product or as a product characteristic, bundled with another offering. Each approach has distinct advantages and considerations.

Standalone Carbon Credits

  1. Direct Offering: Carbon credits are sold directly to customers as a separate product.
  2. Flexible Pricing: Allows for tailored pricing strategies based on project type, carbon reduction impact, and market demand.
  3. Diverse Project Selection: Customers can choose from a wide range of certified carbon projects, aligning with their specific climate goals.
  4. Complex Invoicing: Requires separate invoicing and tax considerations for carbon credits, potentially increasing administrative overhead.
  5. Clear Communication: While not strictly necessary, clear communication about the benefits and impact of carbon credits is essential to engage customers.

Carbon Credits as a Product Characteristic

  1. Bundled Offering: Carbon credits are integrated into another product or service, adding value and environmental impact.
  2. Simplified Invoicing: The carbon credits can be included in the overall product pricing and invoicing, streamlining the process.
  3. Limited Project Choice: The selection of carbon projects may be restricted to a specific set, potentially reducing customer flexibility.
  4. Concise Messaging: Clear and concise messaging is crucial to effectively communicate the carbon offset component of the product or service.

By carefully considering these factors, a company can optimize its carbon credit offering to meet the diverse needs of its customers and align with its overall business strategy.

Direct Sales vs. Partnering with ClimateTrade

When offering carbon credits, a company can either manage the entire process in-house or partner with a specialized provider like ClimateTrade. Each approach presents distinct advantages and considerations.

Direct Sales

  1. Full Control: The company retains complete control over customer relationships, pricing, and marketing.
  2. Deeper Customer Engagement: Direct interaction allows for personalized engagement and education on carbon offsetting.
  3. Complex Operations: Requires managing customer onboarding, payment processing, invoicing, and customer support.
  4. Technical Expertise: The company needs to invest in technical infrastructure to handle payment processing and secure data.
  5. Sustainability Expertise: A dedicated team is essential to understand carbon markets, project selection, and regulatory compliance.

Partnering with ClimateTrade

  1. Simplified Operations: The provider handles customer acquisition, payment processing, and project selection.
  2. Access to Expertise: Leverages the provider’s knowledge of carbon markets and regulatory frameworks.
  3. Reduced Overhead: Avoids the need for significant investments in technology and personnel.
  4. Limited Control: The company may have less control over pricing, project selection, and customer experience.

The optimal approach depends on the company’s specific goals, resources, and customer base. If the company has the necessary expertise, resources, and desire for direct customer engagement, direct sales can be a rewarding strategy. However, for companies that prioritize simplicity and efficiency, partnering with a carbon credit provider like ClimateTrade can be a more effective solution. Ultimately, the choice should align with the company’s long-term sustainability strategy and customer expectations.

Fractional vs. Natural Number Carbon Credits

In the Voluntary Carbon Market (VCM), carbon offsets are traditionally traded in natural numbers, representing whole tonnes of CO2 equivalent (tCO2e). However, ClimateTrade has pioneered a blockchain-based technology that enables the fractionalization of carbon credits, allowing for micro-offsets at the kilogram or even gram level.

Micro-Offsets: A New Frontier

Micro-offsets offer a flexible solution for businesses and individuals seeking to offset smaller carbon footprints. This is particularly useful for:

  1. Products and Services with Low Carbon Footprints: For products or services with emissions below one tonne, micro-offsets provide a precise way to neutralize their impact.
  2. Enhanced Accuracy: By allowing for fine-grained offsetting, micro-offsets enable more accurate carbon accounting and reporting.
  3. Enhanced Transparency and Traceability: By being able to understand the specific offset of each product or service, and trace it back to the retirement in any of the VCM registries, allows companies to provide their customers with an unparalleled proof of climate impact.

Key Considerations for Fractional vs. Natural Number Credits

  • Pre-Purchase: Micro-offsets require companies to pre-purchase carbon credits from specific projects, which are then fragmented into smaller units. This ensures a sufficient supply of credits for micro-offsetting, at a fixed cost.
  • Technology requirements: Fractionalizing carbon credits involves usage of ClimateTrade’s technology: API for direct sales or cobranded website for partnering solutions.
  • Forecasting Demand:Having the need to prepurchase the credits in advance to be able to fractionalize them means that customers’ demand has to be forecasted to stock sufficient supply. Pre-purchase is a process that takes less than 5 minutes in our marketplace so there is no need to forecast much in advance but due to the procurement process of some companies this is something to be considered.

By understanding the nuances of fractional and natural number carbon credits, companies can make informed decisions about their carbon offset strategies and select the approach that best aligns with their specific needs and goals.

ClimateTrade’s Marketplace

ClimateTrade’s marketplace offers a diverse range of high-quality carbon offset projects, spanning various sectors and regions. By becoming a ClimateTrade affiliate, companies can leverage our platform to generate new revenue streams through the sale of carbon credits.

To streamline the process of providing carbon offset certificates to their customers, companies can utilize our “offset on behalf of” feature. This allows them to purchase carbon credits on behalf of their customers directly from ClimateTrade’s marketplace. Once the purchase is complete, personalized certificates bearing the customer’s name will be generated, enhancing brand loyalty and demonstrating a commitment to sustainability.

Considerations when using marketplace to resell credits

  • Using the marketplace implies there are no fractional credits.
  • If companies want to manage customer relationships then they should buy in the marketplace and then provide credits to their customers manually, while if they use our referral links they would be delegating customer relationships to us.
  • If companies reselling credits manage the customer relationship they can offer it as standalone or as a product characteristic, as they prefer, while if they delegate it to ClimateTrade it will be a standalone product.

ClimateTrade's API

ClimateTrade’s API empowers companies to automate the reselling of carbon credits, streamlining operations and enhancing efficiency. We offer two primary models to leverage our API:

Pre-Purchase Model

In the pre-purchase model, companies can acquire a stock of carbon credits and utilize our API to facilitate micro-offsets. This approach allows the fractionalization of credits, enabling precise offsetting of even the smallest carbon footprints. The API can be easily reloaded with credits from any project listed on our marketplace, typically within 5 minutes. This model is ideal for companies that want to attach micro-offsets as a characteristic of a product they are offering, or for standalone credits that are linked to a product’s footprint, because it allows an accurate offsetting transparently linked to the product, maximizing engagement with the customers, that receive a personalized offset certificate for every product they buy.

Distribution Model

The distribution model provides a more flexible and scalable solution for companies seeking to resell carbon credits. By depositing funds into a ClimateTrade account, companies can automate the purchase of carbon credits from various projects on our marketplace, debiting each purchase from the deposit made. This eliminates the need for manual procurement and inventory management. ClimateTrade handles the complexities of sourcing project providers, managing pricing, ensuring stock availability, and processing settlements and invoices. This model is particularly well-suited for companies that want to build their own carbon credit marketplaces or offer carbon offsetting as a service focusing on their customers, leaving supplier management to ClimateTrade.

In both models the company will be managing customer relationships and payments, and so the way the credits will be offered, as standalone or as a product characteristic is entirely at the company’s choice.

By integrating ClimateTrade’s API into their systems, companies can seamlessly incorporate carbon credit sales into their business operations, enhancing their sustainability offerings and driving revenue growth.

Co-Branded page

ClimateTrade’s co-branded pages offer a seamless solution for companies that want to incorporate carbon credit sales into their offerings without the complexities of managing customer relationships, payments, and technical integrations.

By creating a co-branded website, companies can seamlessly integrate carbon credits as a standalone product, aligning with their brand identity and customer experience. This approach eliminates the need for complex technical integrations and allows companies to focus on their core business while offering a valuable sustainability solution to their customers.

Co-branded pages can be configured to offer both fractional and natural number carbon credits. For fractional credits, companies will need to pre-purchase specific carbon projects to ensure a sufficient supply of credits for micro-offsetting. This approach provides flexibility and allows companies to tailor their carbon credit offerings to meet the diverse needs of their customers.

By leveraging ClimateTrade’s co-branded page solution, companies can easily expand their sustainability offerings, generate additional revenue streams, and enhance their brand reputation.

Marketplace Profile

ClimateTrade’s marketplace profiles, often referred to as “Your Own ClimateTrade,” offer a powerful solution for companies seeking to integrate carbon credit sales into their operations. By replicating the functionality and user experience of ClimateTrade’s market-leading platform, companies can provide their customers with a seamless and intuitive way to purchase carbon offsets.

Key Benefits of Marketplace Profiles:

  • Customization: Tailor the look and feel of your marketplace to align with your brand identity and customer preferences.
  • Personalized Product Offerings: Curate a selection of carbon projects that best suit your customers’ needs and values.
  • Data-Driven Insights: Gain valuable insights into customer behavior and purchasing patterns through detailed analytics.
  • Simplified Operations: Leverage ClimateTrade’s robust technology and infrastructure to streamline the entire process, from customer onboarding to payment processing.

By choosing ClimateTrade’s marketplace profiles, companies can benefit from our years of experience and expertise in the carbon market. We provide the tools and support you need to create a successful carbon offset program, without the need for significant upfront investment or technical expertise.

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