Telefónica Climatetrade

Telefónica moves forward with carbon offsetting with ClimateTrade

Telefónica, a global telecommunications company, partnered with ClimateTrade to address environmental concerns by integrating our API into their innovative carbon-neutral device marketplace. Embedding climate action into the heart of their carbon-neutral device marketplace enabled Telefónica to empowering their customers to make more informed and environmentally conscious choices when purchasing electronic devices. This move not only aligns with global efforts to reduce carbon emissions but also provides Telefónica’s customers with a unique opportunity to participate in the larger mission of environmental preservation.

CO2 offset transactions via the ClimateTrade Marketplace


Tons of CO2 neutralized (equivalent to 998 flights between New York and London)

The Customer

Telefónica are a leading Spanish multinational telecommunications company and one of the world’s largest telephone operators and mobile network providers. Telefónica has headquarters in Madrid, Spain and operates across Europe and the Americas.

The Challenge

Telefónica recognized the urgent need to address environmental concerns and set ambitious sustainability goals, including achieving net-zero emissions, sourcing 100% renewable energy, and promoting a circular economy. To contribute to the decarbonization of the economy, Telefónica aimed to minimize its environmental impact and maximize its offerings of products and services that align with a greener future.

The Solution

In response to the challenge, Telefónica introduced TU.COM, its innovative carbon-neutral device marketplace. To offset the carbon footprint associated with the products sold on TU.COM, Telefónica partnered with us at ClimateTrade. The collaboration involved integrating ClimateTrade’s API directly into the purchasing process, making it effortless for customers to offset the emissions generated by their devices.

Our technology, powered by blockchain, facilitated the issuance of personalized official certificates, guaranteeing emissions offsetting. 

Telefónica handpicked three impactful environmental projects for its customers to support: forest conservation in Peru, reforestation using drones in Guadalajara (Spain), and sustainable agriculture in Brazil.

The Results

The partnership with ClimateTrade allowed Telefónica to align its business operations with its sustainability goals effectively. By seamlessly integrating ClimateTrade’s API, TU.COM became the first platform that enabled customers to offset their carbon footprints in just three simple clicks. The provided certificates also added a layer of transparency and authenticity to the carbon offsetting process, enhancing customer trust.

Telefónica’s commitment to pre-selecting meaningful environmental projects resonated with its customer base. This approach showcased the company’s dedication to supporting initiatives that aligned with its brand values. By giving customers the choice to contribute to forest conservation, reforestation, and sustainable agriculture, Telefónica empowered individuals to make a positive impact on the planet while enjoying their new electronic devices.

Why ClimateTrade

Telefónica’s selection of ClimateTrade as its partner for carbon offsetting was based on several factors. ClimateTrade’s API could be seamlessly integrated into Telefónica’s platform, ensuring a user-friendly experience for customers. Our transparent and secure marketplace, which exists as one of the biggest of its kind, facilitated the selection of high-quality, verified environmental projects that aligned with Telefónica’s brand vision. The partnership allowed Telefónica to offer its customers the opportunity to engage with sustainability on a meaningful level, fostering a deeper connection between the company and its customers.

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